HMD partners up with Rajasthan Royals as Official Smartphone for the IPL 2024 season

HMD, a brand pioneering in technological advancement and renowned for smartphone craftsmanship, announced that they are now associating with Rajasthan Royals as their Official Smartphone partner for the IPL 2024 season. HMD announced their association on Wednesday, 10 April 2024.

HMD, through this collaboration, will receive a push in positioning itself as an innovation-oriented smartphone brand. The brand aims to enhance their brand’s visibility across the Indian market through this partnership. At the same time, they look forward to celebrating and being a part of spectacular sporting moments during the T20 season. In alignment with the same purpose, the brand will soon unveil its aspirational technology. They will leverage some of Crickets’ biggest influencers to help in this mission of the brand.

As the T20 fever is on, both brands are putting up a promising show in their respective field. While Rajasthan Royals is playing great cricket this season, HMD managed to secure multiple accolades at this year’s Mobile World Congress 2024. The brand was noted as a company with the capability of changing smartphone design forever.

Tathagat Jena, Head of Marketing & Online Biz, India at HMD expressed about the partnership, “Together with the Rajasthan Royals we will hit this brand association out of the park, it’s an affiliation of two brands that aim to be ahead of the curve – we both are passionate, bold, and always one step ahead.”