Reliance Jio launched its grocery-delivery service — the JioMart – at the starting of 2020 to take on Amazon, BigBasket, and more. To expand its new endeavor that comes under Jio Platforms, Jio has joined hands with social media giant Facebook to bring JioMart to consumers via WhatsApp. The new step is a part of the Jio-Facebook deal that has resulted in some great investment on the part of Facebook in Jio Platforms.
The collaboration will allow for a simple way of paying for both the local vendors and Kirana stores and the users — WhatsApp. Users will be able to take and place orders via the popular messaging app. The motive is to ensure that users can get groceries from the local stores with ease, that too, via WhatsApp.
Speaking about the recent collaboration with Facebook, Mukesh Ambani, Chairman, and Managing Director, Reliance Industries Ltd, stated, “When Reliance launched Jio in 2016, we were driven by the dream of INDIA’S DIGITAL SARVODAYA – India’s Inclusive Digital Rise to improve the quality of life of every single Indian and to propel India as the world’s leading Digital Society. All of us at Reliance are therefore humbled by the opportunity to welcome Facebook as our long-term partner in continuing to grow and transform the digital ecosystem of India for the benefit of all Indians.“
Earlier, Jio was expected to soon launch a JioMarr app for Android and iOS. However, it seems like its collaboration with Facebook won’t call for one, and WhatsApp will do it all. Moreover, JioMart is presently available in Navi Mumbai, Thane, and Kalyan and will slowly be available in other parts of the country.
However, it still remains to be seen how Jio and WhatsApp manage to introduce a seamless experience for users so that they can conveniently place and get orders.
