Almost 85% of online customer interactions are managed automatically by using AI, without any human help. This shows that AI is playing a big role in the world of eCommerce. It has completely changed the way we search for products online. AI helps the sites better understand customers’ needs and provides a personalized experience. Moreover, visual and voice search assistants have also made product search really easy.
In this article, we will discuss how AI is improving eCommerce onsite search. Let’s have a look!
Better Understanding of User Intent
AI improves eCommerce onsite search by better understanding user intent. It uses machine learning and natural language processing to analyze your past search history. This allows it to easily understand what you are interested in and recommend products that match your interests. This also provides a personalized experience to customers and saves their time by showing the right products immediately.
Predictive Analysis
Another way AI is improving eCommerce onsite search is through predictive analysis. AI can analyze large amounts of data and learn from customer search history and behavioral patterns. Using this data, AI predicts customer interests and recommends products that they may be looking for.
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Natural Language Processing
Natural language processing is another technology AI uses to improve eCommerce onsite search. It helps AI understand human language more naturally. It even allows AI to understand longer searches that might have been difficult to understand in the past.
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Visual and Voice Search Assistants
AI-powered visual and voice search assistants have proved a game changer in eCommerce onsite search. These assistants are available 24/7 to help customers. Instead of writing long texts to search for any products, customers can use images or voices to quickly find out what they are looking for.
Visual search allows users to upload images of any related product that they are looking for. Upon uploading the image, AI will quickly show similar products. Customers can also give simple voice commands to AI-powered voice assistants such as Alexa, which also saves time and effort.
