As per Reuters, Apple Inc said on Thursday that new privacy pop-up notifications will start appearing on most iPhones as soon as “early spring,” a requirement that major digital advertising firms such as Facebook Inc have warned will harm their businesses.
The one-time notices will require an app developer to ask a user’s permission before the app tracks their activities “across other companies’ apps and websites.”
Digital advertising experts believe that the warning will cause many users to decline permission. Although Facebook has accepted these terms, it warns that it might affect their revenues in the first quarter. Chief Executive, Mark Zuckerberg has accused Apple of having “every incentive to use their dominant platform position to interfere with how our apps and other apps work.”
Google, on the other hand, has decided it will stop practices that involve the notification being shown, that way avoiding the situation. This includes an Apple-supplied tracking identifier. Google is also actively working with Apple on this alternative approach.
